Move Past Dial Counts
High activity can hide a weak campaign. Track the steps that lead to revenue and treat call volume as context, not as the result.
The Numbers Worth Watching
Review these every week, by rep and by list, so a problem shows up while there is still time to fix it.
- Conversation rate
- Meetings booked per hundred conversations
- Show rate
- Share of meetings sales accepts
- Pipeline created per meeting
Read Them Together
One figure rarely tells the whole story. A high booking rate with a low show rate often means reps are pushing for time rather than earning it.
