What Intent Data Tells You
Intent data shows which accounts are researching your category right now. It cannot tell you who will buy, but it can tell you who to call first.
Move Within Days
A signal loses most of its value in a couple of weeks. Route new accounts to SDRs quickly and give them a reason to reach out that is not creepy.
Pair Signals With Fit
An eager account outside your ICP is still a poor lead. Combine the two before anyone picks up the phone.
- Strong fit, strong intent: call this week
- Strong fit, weak intent: nurture
- Weak fit, strong intent: review, then pass
