Two Lists, Two Stories
When marketing and sales target different accounts, each team can hit its numbers while revenue stands still. The arguments that follow are really about the list.
Build It Together
Agree the target accounts in one session with both teams present. Keep the result somewhere everyone can see and edit it.
Keep It Alive
A shared list needs an owner and a regular review. Add a short monthly check so it reflects what the market is actually telling you.
- Remove accounts that have gone quiet
- Add accounts showing new signals
- Share what each team learned
