The Case for In-House
An internal team gives you direct control and deep product knowledge. It also means recruiting, management and a ramp-up period measured in months.
The Case for Outsourcing
An outsourced partner brings trained SDRs, tools and process from day one. You trade some direct control for speed and a predictable monthly cost.
How to Decide
Neither model wins everywhere. Answer these questions honestly and the choice usually becomes clear.
- How soon do you need meetings on the calendar?
- Do you have someone who can manage SDRs well?
- Is your market easy to explain to a new hire?
